By S R Mishra
Mumbai: What happens when the effortless style of Rhea Kapoor meets the proudly Indian craftsmanship of Zouk? A bag collection that redefines modern elegance, celebrating women who embrace tradition and modernity with equal ease. Zouk, a proudly Indian lifestyle brand, has joined forces with renowned stylist, filmmaker, and producer Rhea Kapoor to launch a stunning collection of bags designed for the modern Indian woman.
This exclusive collaboration blends Rhea Kapoor’s signature style with Zouk’s mastery of design and craftsmanship, resulting in a collection that is versatile, stylish, and dynamic—just like the women it’s designed for.
A Tribute to the Women of Today
Every woman plays multiple roles—she is bold, ambitious, independent, and deeply connected to her roots. The Zouk x Rhea Kapoor collection embodies this very essence, offering functional yet fashion-forward bags that transition effortlessly from day to night, work to play, and everything in between.
Bombay: The Heartbeat of This Collection
The prints and patterns in this collection draw inspiration from Bombay—the city that shaped Rhea Kapoor. From its rich cultural tapestry to its timeless elegance, every design reflects the energy, diversity, and spirit of the city. Whether it’s the effortless charm of the city skylines or the endless expanse of the Arabian Sea, these bags tell a story—of a city that never sleeps and a
a woman who never stops
Rhea Kapoor said: “For me, fashion is about effortless confidence. Bombay has shaped my style—it’s bold, timeless, and always evolving. With Zouk, I wanted to create something inspired by it, while still preserving the quintessential Zouk DNA for its customers.
Disha Singh, Founder of Zouk, added: “At Zouk, we design for the modern Indian woman— bold, versatile, and unstoppable.
Collaborating with Rhea Kapoor was a natural fit, as she embodies these very qualities. This collection is more than just fashion; it’s a statement of empowerment, style, and individuality.”
Discover the Zouk x Rhea Kapoor Collection—now available online at zouk.co.in, at Zouk’s offline stores, and across its key retail partners.
Shop the Rhea x Zouk Collection now through this link:
Zouk is a proudly Indian, 100% PETA-approved vegan brand that blends Indian craftsmanship with
Modern functionality. Zouk’s range of bags and accessories reflects a unique fusion of tradition and contemporary style, making it a favourite among conscious consumers. With over 12 lakh happy customers, Zouk continues to expand its presence both online and offline.
The brand has opened exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon, bringing its unique designs closer to consumers. Strengthening its commitment to functional and stylish everyday essentials, Zouk has also recently launched its women-first luggage line, designed to cater to modern Indian travellers.
