Mumbai: As the Brihanmumbai Municipal Corporation (BMC) elections draw closer, Ward 96 in Bandra East has become the centre of a fresh political storm after a campaign video linked to the Shiv Sena (UBT) went viral on social media. The clip has sparked outrage and sharp debate, adding cultural sensitivity to an already high-stakes civic battle.
The controversy revolves around a promotional song used during campaigning for Shiv Sena (UBT) candidate Sana Haji Halim Khan. In the video, party workers and local supporters are seen chanting slogans in Behrampada to a rhythmic track that many social media users claim closely resembles the tune and structure of the popular Hindu devotional chant “Jai Shri Ram.”
While the lyrics of the song praise the candidate and the party, critics allege that adapting a melody strongly associated with religious devotion for political messaging crosses a line. Online reactions intensified soon after the video circulated, with several users accusing the campaign of deliberately repackaging a sacred chant to gain electoral attention.
Political observers say the issue is likely to escalate further, especially with rival parties preparing to seize the opportunity. Leaders and supporters from the BJP and the Eknath Shinde-led Shiv Sena faction are expected to raise the matter publicly, framing it as an example of disrespect towards religious sentiments. So far, no official clarification has been issued by the Shiv Sena (UBT) or the candidate regarding the song.
Sana Haji Halim Khan is a known face in the constituency, being the wife of former corporator Haji Mohammed Halim Khan, a long-time Sena leader who made headlines in 2017 by winning the seat and expanding the party’s footprint in the area. Her candidacy was seen as an attempt to consolidate traditional support while appealing to younger voters.
With the BMC elections scheduled for January 15, 2026, the episode has injected fresh tension into the local contest.
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