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Sylvester daCunha, the legend of the Indian Advertising world who is known for having created the lovable Amul Girl ‘Utterly Butterly’ campaign in 1966, passed away late on Tuesday. On his sad demise, an illustration showing the Amul girl crying and expressing grief over the death of her creator was shared by RS Sodhi, the President of the Indian Dairy Association.
The creative depicted the Amul girl dropping tears in her iconic attire and her cute little hair bow. The image was in no need of a textual caption as the picture said it all, giving a silent and powerful tribute to the ad-czar.
