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Madhya Pradesh Tourism Board participated in 19th Regional Convention of the Hotel and Restaurant Association Western India- FHRAI


Bhopal: “Madhya Pradesh is a state that reflects the true culture & heritage of India complemented by warm hospitality”, this was stated by Principal Secretary, Department of Tourism and Culture, MP Government and Managing Director of Tourism Board Sheo Shekhar Shukla.

He said this at the the19th Regional Convention organised by the Federation of Hotel and Restaurant Association of India (FHRAI) in Nashik in which the Madhya Pradesh Tourism Board (MPTB) participated. The three-day event took place from October 7 to October 9. The tourism board showcased possibilities in the hospitality and tourism industry and also invited them to invest in Madhya Pradesh.

Through the amalgamation of various communities and castes, the folklore and historical monuments makes Madhya Pradesh one of the most sought-after tourist destinations. Madhya Pradesh has a lot to offer for every traveller with a world-class hospitality. A good number of tourists visit nature centric pollution free destinations and get them rejuvenated and relaxed, he added.

Shukla further stated that Madhya Pradesh offers Yoga, Meditation, Panchkarma & Spa centres for the tourists. “We have played an active role in shaping the tourism sector to bounce back from the pandemic and to welcome our travellers in India. Participation in this convention will connect us with prominent partners and help us to showcase the tremendous tourism potential that Madhya Pradesh possess. This event will contribute towards achieving our goals of increasing footfalls to the State”, said Shukla.

Investment friendly policy

Shukla further added that the tourism board has tweaked its investment policies to prompt the private sector to directly invest in the state. “This is an agile, asset-light policy that is investment friendly. We will do some hand-holding for those who want to invest here through an investment cell created by the tourism board. We are also investing in film sector tourism, as well as other allied activities such as skilling and training,”

Tourism projects through private investment

Tourism Board’s Deputy Director, Yuvraj Padole showcased destinations of Madhya Pradesh via audio-visual presentation. He said, “State government is setting up many tourism projects through private investment. We are promoting the state as the destination that fits into the frame of experiential activities. Responsible Tourism, Activity filled tourism, wellness, and mindful tourism”.

“We are into the promotion of Homestays, Gramstays, and Farmstays as a safe and culturally rich stay option for the guests to experience the rich rural culture, food, and traditions of the state and have healthy non-polluted experiences. We have special itineraries created for our source markets to promote destination Madhya Pradesh”, added Yuvraj Padole.


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