New Viral Videos Put Lenskart Back in the Spotlight
Just days after facing nationwide criticism over its internal dress code policy, Lenskart has once again landed in controversy after viral videos surfaced online allegedly showing Hindu deities being kept in lower cupboards inside some stores, triggering outrage across social media.
The videos, which spread rapidly on Monday, show activists entering Lenskart outlets and questioning employees over the placement of small temples, idols, and pictures of Hindu gods, reportedly hidden under counters or placed near employees’ feet.
The visuals have reignited public anger, with fresh boycott calls emerging online and users demanding an explanation from the company’s management.
Activists Question Store Staff in Viral Clips
In one of the widely circulated clips, a group of Hindu activists is seen entering a Lenskart store and discovering what appears to be a small mandir setup kept in a lower cupboard beneath the billing counter.
The activists can be heard asking staff why the idols were not placed in a visible and respectful location.
One activist reportedly asked whether the placement of Hindu symbols “near the legs and not in clear sight” reflected company policy.
The employee seen in the video appeared visibly uncomfortable as the activists insisted that the religious items be moved to an elevated and open position.
Similar videos from other locations have also surfaced online, with social media users alleging that employees were told to keep such items discreetly.
Controversy Comes After Dress Code Backlash
The latest controversy comes at a time when Lenskart was already under fire over an internal staff grooming guide that allegedly restricted visible Hindu symbols such as bindi, tilak, kalawa, and sindoor, while allowing religious attire like hijabs and turbans.
Screenshots of the alleged guide had gone viral earlier this month, leading to sharp criticism on social media and calls for a boycott under hashtags like #BoycottLenskart.
The controversy intensified after videos emerged of people entering stores and applying tilak to staff members while protesting what they saw as religious discrimination.
The latest viral videos have now added another layer to the crisis, with critics accusing the company of lacking cultural sensitivity.
Peyush Bansal Had Earlier Clarified Company Policy
Following the earlier dress code controversy, Lenskart founder Peyush Bansal had issued a public clarification, calling the circulated document “outdated” and “inaccurate.”
He stated that the company’s official policy places no restrictions on religious expression, including the wearing of bindi and tilak.
Lenskart also released an updated in-store style guide that explicitly allowed bindi, tilak, sindoor, kalawa, hijab, turbans, and other religious symbols, while apologising for any hurt caused by the previous document.
The company had emphasised that thousands of its employees across India openly wear symbols of their faith and that inclusivity remained central to its workplace culture.
Fresh Questions Raised Over Ground-Level Practices
Despite the company’s clarification, the newly surfaced videos have revived questions about whether the updated policy is being implemented properly at the store level.
Social media users have tagged Peyush Bansal and Lenskart demanding answers, with some questioning why such practices were allegedly continuing despite the public assurance.
Several users have called on customers to reconsider their association with the eyewear brand until the company addresses the allegations.
As of now, Lenskart has not issued any official statement specifically addressing the latest viral videos, leaving the controversy open to further speculation and public reaction.
With the issue gaining momentum online, the brand may soon be forced to respond publicly to prevent the backlash from escalating further.
Why is Lenskart facing fresh controversy?
Lenskart is facing backlash after viral videos allegedly showed Hindu deities being kept in lower cupboards inside some stores, triggering outrage online.
What was Lenskart’s earlier controversy?
The company was criticised over an internal dress code guide that allegedly restricted visible Hindu religious symbols like bindi and tilak.
What did Peyush Bansal say about the dress code issue?
Peyush Bansal said the leaked document was outdated and clarified that Lenskart allows all forms of religious expression.
Has Lenskart responded to the latest viral videos?
As of now, Lenskart has not issued an official statement regarding the latest controversy over deity placement.
