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In a decisive move aimed at upholding the sanctity of the model code of conduct, the Election Commission has issued a directive to the Union government, calling for an immediate halt to the dissemination of Viksit Bharat messages via WhatsApp.
The Election Commission’s action also includes instructions to the Ministry of Electronics and Information Technology (MeitY) to promptly furnish a compliance report regarding the matter.
The commission’s intervention on Thursday follows a series of complaints received regarding the alleged violation of the model code by MeitY through the transmission of these messages. In response to these complaints, the ministry clarified to the panel that the messages, containing a letter from the Prime Minister, were dispatched on March 15, predating the implementation of the model code of conduct (MCC). Additionally, the ministry cited potential delays in delivery due to “system architecture and network limitations.”
The messages, which underscored various government policies and schemes, also solicited feedback and suggestions from recipients. Sent from a verified handle with a green tick, the messages identified themselves as part of the ongoing “Viksit Bharat Sampark” initiative of the Government of India, aimed at evaluating flagship schemes and enhancing their implementation and delivery. The messages provided MeitY’s address and included a link to its website.
The Election Commission’s recent action follows its directives to the chief electoral officer of Karnataka to take action against Union Minister Shobha Karandlaje over alleged derogatory remarks against individuals from Tamil Nadu, based on a complaint lodged by the DMK. Additionally, the commission has ordered the cabinet secretary, chief secretaries of all states, and chief electoral officers to expunge all unauthorized political advertisements.
These actions are contextualized within Chief Election Commissioner Rajiv Kumar’s assertion during the announcement of election dates that the poll panel is committed to combating the “four Ms” – muscle, money, misinformation, and MCC violations – to ensure free and fair elections.
As the electoral landscape intensifies, the Election Commission’s firm stance underscores its unwavering dedication to maintaining the integrity and fairness of the electoral process.