Elvish Yadav, the winner of Bigg Boss OTT, has criticized the electronics brand boAT for using ‘personal mockery’ in their product promotions. Describing it as ‘disgraceful,’ the popular YouTuber expressed his disappointment and demanded an apology from the brand. He also warned that if an apology is not issued, he will urge his fans to boycott their products.
The controversy stemmed from a video shared by an Instagram user sensible_insensible, in which a man encouraged his friends to play a song by Elvish Yadav on a speaker. In response, the friends proceeded to damage and throw the speaker down a flight of stairs. The user praised boAt by mentioning that the speaker still functioned despite the rough handling. Subsequently, boAt commented on the user’s Instagram post with raising hands emojis.
Elvish Yadav took to Twitter to express his displeasure, stating, “The @RockWithboAt company has reached a new low by using personal mockery to promote its brand. It’s disgraceful that they believe this approach is acceptable. An apology is expected, or I will personally urge #ElvishArmy not to buy your products @amangupta0303. If you can’t sell your goods on your own merit, don’t resort to slinging mud at others. #ShameOnAmanGupta.”
In response, boAT issued a clarification on Saturday, asserting, “Dear @ElvishYadav, The video in question posted by sensibly_insensible was not commissioned by boAt or any member of our company. We respect all artists and the art they create. We would never indulge, in humor or otherwise, to put any creator down.”
“The response to the said comment by the brand was on a positive comment regarding the brand and automatically got picked by our algorithm. It had no intention to harm or mock any artist of your credibility and stature,” boAT added in a follow-up tweet, explaining their perspective on the situation.