HomeNationAmitabh Bachchan promoting unhealthy biscuit for children, claims Nutrition expert

Amitabh Bachchan promoting unhealthy biscuit for children, claims Nutrition expert

Twitter: @the_news_21

Nutrition expert in public interest has written to Bollywood actor Amitabh Bachchan against promoting a biscuit brand which they claim is unhealthy.

In the letter to Bachchan, NAPi said they learned of his “association with Britannia Milk Bikis Biscuits through a recent KBC Junior commercial aired on television, YouTube, and other social media platforms.”

The NAPi letter said, “We are shocked and surprised to learn that you have chosen to endorse ‘Britannia Milk Bikis’ biscuits on a children’s TV programme. We want to draw attention to the fact that the advertisement for the biscuit brand misleads consumers by equating an unhealthy, ultra-processed and pre-packaged food product which is an industrial formulation, with real foods like ‘atta roti’ and a glass of milk.”

Subscribe to TheNews21

Stay Ahead with Independent Journalism

Investigations, political analysis and major national and global stories delivered directly to your inbox.

Stay Ahead with Independent Journalism

Investigations, political analysis and major national and global stories delivered directly to your inbox.

37 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Must Read

spot_img

Html code here! Replace this with any non empty text and that's it.

Must Read

spot_img