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Nutrition expert in public interest has written to Bollywood actor Amitabh Bachchan against promoting a biscuit brand which they claim is unhealthy.
In the letter to Bachchan, NAPi said they learned of his “association with Britannia Milk Bikis Biscuits through a recent KBC Junior commercial aired on television, YouTube, and other social media platforms.”
The NAPi letter said, “We are shocked and surprised to learn that you have chosen to endorse ‘Britannia Milk Bikis’ biscuits on a children’s TV programme. We want to draw attention to the fact that the advertisement for the biscuit brand misleads consumers by equating an unhealthy, ultra-processed and pre-packaged food product which is an industrial formulation, with real foods like ‘atta roti’ and a glass of milk.”
