X: @ImVivekShukla
New Delhi: Amid rising work-related stress, long working hours and growing concerns over mental well-being, interest in the teachings of the Bhagavad Gita has seen a noticeable surge among educated youth in India, particularly professionals working in the IT sector, organisers and scholars associated with Gita study initiatives have said.
According to coordinators of the Gita Parichay Abhiyan (Gita Introduction Campaign), an increasing number of young professionals are turning to the Gita for guidance on managing stress, work pressure and life balance. Teachings such as “Karmanye vadhikaraste ma phaleshu kadachana”—which emphasises focusing on duty without anxiety over results—are finding resonance among youth facing demanding professional environments.
Organisers claim that the campaign has expanded rapidly over the past few years, with more than 100 Gita classes currently being conducted across the country and abroad in both online and offline formats, connecting thousands of participants. These sessions cater largely to working professionals, students and young entrepreneurs.
As part of its outreach, the campaign has announced the “Bhagavad Gita National Conference,” scheduled to be held on December 21 at Siri Fort Auditorium in New Delhi. Around 1,500 participants from different parts of the country are expected to attend, according to the organisers. The conference aims to explore the relevance of the Gita’s teachings in contemporary life, particularly for youth navigating career pressures and social challenges.
Scholars associated with the initiative describe the Bhagavad Gita as a practical life guide rather than a purely religious text, highlighting its teachings on Karma Yoga, Jnana Yoga and Bhakti Yoga as tools for ethical decision-making, emotional balance and self-discipline.
A notable feature of the campaign is its digital outreach strategy. An official mobile application, “Geeta Parichay,” available on both Android and iOS platforms, allows users to register for classes and access study material. Online classes are conducted through platforms such as Zoom, enabling participation from across geographical boundaries.
The campaign also maintains an active presence on social media platforms including Instagram, Facebook and YouTube, where short explanations of Gita verses, programme updates and participant experiences are shared. A dedicated YouTube channel, “Gita Jivan Sangeet,” focuses on explaining the philosophical and practical aspects of the scripture.
In addition to online efforts, Gita introduction sessions have recently been organised in schools and colleges, including programmes held in Jaipur, where students were introduced to the core messages of the scripture.
Experts observing the trend note that the growing interest in the Gita reflects a broader search among young Indians for inner stability and purpose amid rapid economic and technological change. As professional demands intensify, ancient philosophical frameworks are increasingly being revisited for modern relevance.
