Twitter will soon start paying verified content creators for the advertisement in their replies, company owner Elon Musk said on Saturday. The first block of payment will be around $5 million.
“In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M,” billionaire Elon Musk said in a tweet. “Note, the creator must be verified and only ads served to verified users count,” he added.
Though this comes as a great news for all the creators, the other side of the coin is that there is a change that could clog the platform with sponsored content and invite even more reply spam.
Twitter was slow to warm up to the creator economy, but the mostly text-based social app eventually got on board. The company introduced a handful of features in recent years to help content creators earn money, including Super Follows, Ticketed Spaces and a special monetization dashboard.
YouTube has long split revenue with its creator community and is generally regarded as the best place to reliably make money from videos. The company pays out 55% of revenue earned through on-channel ads and recently introduced revenue sharing for its short form TikTok competitor, YouTube Shorts.